Dr. Rosalynn Vasquez
Assistant Professor
Courses
- Advertising and Public Relations Leadership
- Public Relations Media Program
Degrees
- Ph.D. Media & Communication, Texas Tech University
- Master of Business Administration, University of Dallas
- Bachelor of Science Journalism, Texas A&M University
Year started at Baylor
- 2023
Background
- Assistant Professor of Public Relations, Boston University
- Vice President of Marketing & Communications, EarthX
- Hispanic Public Relations Director, The Power Group
- Marketing & Communications Officer, Catholic Charities of Dallas
- Senior Marketing & Communications Manager, Electronic Data Systems
- Internal Communications Manager, Public Strategies, Inc.
- Public Relations Manager, JCPenney
- Marketing & Communications Specialist, National Society of Hispanic M.B.A.
Accomplishments
- 2022 Page/Johnson Legacy Scholar Grant for Sustainability Communication
- 2020 Page/Johnson Legacy Scholar Grant for Organizational Listening
- 2020 Lillian Lodge Kopenhaver Center for Advancement of Women in Communication
- 2019 Climate Change Communications Fellow at the Institute for Advanced Sustainability Studies
Research Interests
- Public relations leadership, DEIB, ethics, sustainability, public relations education & career development
Publications
- Vasquez, R.A., & Neill, M.S. (2023). “Underpaid, Underserved, Undermined”: Examining the Identities, Challenges, and Coping Strategies of U.S. Latinas in Public Relations. Public Relations Inquiry.
- Amazeen, M.A.; Vasquez, R.A.; Krishna, A.; Ji, Y.G.; Su, C.C.; & Cummings, J.J. (2023). Missing Voices: Examining How Misinformation Susceptible Individuals from Underrepresented Communities Engage, Perceive, and Combat Science Misinformation. Science Communication.
- LaGree, D., Olsen, K., Tefertiller, A., & Vasquez, R.A. (2023). Combatting the Great Discontent: The Impact of Employability Culture and Leadership Empowerment on Career Growth, Loyalty, and Job Satisfaction. Corporate Communications an International Journal. Special Issue: Shifting Role of Internal Communication in an Age of Turbulence/Disruption.
- Vasquez, R.A., & Neill, M.S. (2023). Refined by Fire: Examining Acculturation, Resilience, and Crucible Experiences of U.S. Latinas in Public Relations. Journal of Public Relations Research. Special Issue: Diversity, Equity, & Inclusion in Public Relations.
- Coman, I.A., & Vasquez, R.A. (2023). Organizational Social Listening & Corporate Climate Advocacy: The Case of Amazon & Amazon Employees for Climate Justice. In K. Place (Ed.), Organizational Listening: Building Theory and Practice for Strategic Communication. Routledge
- Vasquez, R.A. (2022). CSR, CSA, or CPA? Examining the Corporate Climate Change Messaging Strategies. Sustainability, 14(6), 3604. Special Issue. CSR, CSA, and Societal Change.
- Capizzo, L., Vazquez, R.A., & Jun, H. (2022). A Shortage of Excellence? An Exploratory Study of U.S. Doctoral-level Education in Public Relations. Journal of Public Relations Education, 8(1), 76-115. https://aejmc.us/jpre/?p=2846.
- Vasquez, R.A. (2021). The Ethical-decision making Gap in Student Ethics: Examining How University Students Approach Ethical Dilemmas. International Journal of Ethics Education.
- Peaslee, R. M., & Vasquez, R.A. (2021). Game of Thrones, Tourism, and the Ethics of Adaptation. Adaptation, 14(2), 221-242.
- Landrum, A. R., & Vasquez, R.A. (2020). Polarized U.S. publics, Pope Francis, and climate change: Reviewing the studies and data collected around the 2015 Papal Encyclical. Wiley Interdisciplinary Reviews: Climate Change, 11(6) e674.
Interests & Hobbies
- Nature walks and hikes
- Yoga
- Traveling
- Spending time with my family in McAllen and Austin
My favorite thing about Baylor and teaching:
I love building authentic connections with my students and mentoring them as they embark on their PR careers! I love working in a Christian community of scholars, students, and staff who are striving to make a real impact.