Dr. Rosalynn Vasquez
Assistant Professor

Degrees
- Ph.D. Media & Communication, Texas Tech University
- Master of Business Administration, University of Dallas
- Bachelor of Science Journalism, Texas A&M University
Research Interests
- Public relations leadership, diversity, ethics, sustainability, PR education & career development
Publications
- Vasquez, R.A. (2024). Examining the Role of Corporate Climate Change Communications. In B.F. Liu & A.M. Mehta (Eds.), The Handbook of Risk, Crisis, and Disaster Communication. (1st ed.). Routledge. https://doi.org/10.4324/9781003363330
- Harrison, V.S., & Vasquez, R.A. (2024). Sustainability and Stewardship: Examining How Motorsport is Addressing and Advancing Sustainable Development Goals. Public Relations Journal. https://instituteforpr.org/prj-vol-17-issue-3-article-4/
- Neill, M.S., Vasquez, R.A., Broussard, S., & Gent, C. (2024). Bridging the Diverse Leader Gap in Public Relations Through Accreditation: Examining BIPOC Practitioners’ Motivations, Challenges, and Leader Development. Corporate Communications an International Journal. https://doi.org/10.1108/CCIJ-02-2024-0028
- Krishna, A., Cummings, J.J., Ji, Y.G., Su, C.C., Vasquez, R.A., & Amazeen, M.A. (2024). Predicting Health Misperceptions: The Role of eHealth Literacy and Situational Perceptions. Health Communication, 1-13. https://doi.org/10.1080/10410236.2024.2406565
- Vasquez, R.A., Logan, N., Sisco, H.F., & Place, K.R. (2024). Actualizing the DEI Mission in U.S. Public Relations Classrooms. Journal of Public Relations Education. Special Issue on Commission on Public Relations Education 50thanniversary report.
- Logan, N., Place, K.R., Sisco, H.F., Vasquez, R.A., George, A., Terdik, M., & Rai., R. (2023). Diversity, Equity, and Inclusion in Public Relations: Moving Beyond the Status Quo. In E. L. Toth & P. G. Bourland-Davis (Eds.), Commission on Public Relations Education 2023 report Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education the 50th Anniversary Report (82-88). https://www.commissionpred.org/wp-content/uploads/2023/11/CPRE-50th-Anniversary-Report-FINAL.pdf
- Vasquez, R.A., & Neill, M.S. (2023). “Underpaid, Underserved, Undermined”: Examining the Identities, Challenges, and Coping Strategies of U.S. Latinas in Public Relations. Public Relations Inquiry.
- Amazeen, M.A.; Vasquez, R.A.; Krishna, A.; Ji, Y.G.; Su, C.C.; & Cummings, J.J. (2023). Missing Voices: Examining How Misinformation Susceptible Individuals from Underrepresented Communities Engage, Perceive, and Combat Science Misinformation. Science Communication.
- LaGree, D., Olsen, K., Tefertiller, A., & Vasquez, R.A. (2023). Combatting the Great Discontent: The Impact of Employability Culture and Leadership Empowerment on Career Growth, Loyalty, and Job Satisfaction. Corporate Communications an International Journal. Special Issue: Shifting Role of Internal Communication in an Age of Turbulence/Disruption.
- Vasquez, R.A., & Neill, M.S. (2023). Refined by Fire: Examining Acculturation, Resilience, and Crucible Experiences of U.S. Latinas in Public Relations. Journal of Public Relations Research. Special Issue: Diversity, Equity, & Inclusion in Public Relations.
- Coman, I.A., & Vasquez, R.A. (2023). Organizational Social Listening & Corporate Climate Advocacy: The Case of Amazon & Amazon Employees for Climate Justice. In K. Place (Ed.), Organizational Listening: Building Theory and Practice for Strategic Communication. Routledge
- Vasquez, R.A. (2022). CSR, CSA, or CPA? Examining the Corporate Climate Change Messaging Strategies. Sustainability, 14(6), 3604. Special Issue. CSR, CSA, and Societal Change.
- Capizzo, L., Vazquez, R.A., & Jun, H. (2022). A Shortage of Excellence? An Exploratory Study of U.S. Doctoral-level Education in Public Relations. Journal of Public Relations Education, 8(1), 76-115. https://aejmc.us/jpre/?p=2846.
- Vasquez, R.A. (2021). The Ethical-decision making Gap in Student Ethics: Examining How University Students Approach Ethical Dilemmas. International Journal of Ethics Education.
- Peaslee, R. M., & Vasquez, R.A. (2021). Game of Thrones, Tourism, and the Ethics of Adaptation. Adaptation, 14(2), 221-242.
- Landrum, A. R., & Vasquez, R.A. (2020). Polarized U.S. publics, Pope Francis, and climate change: Reviewing the studies and data collected around the 2015 Papal Encyclical. Wiley Interdisciplinary Reviews: Climate Change, 11(6) e674.
Accomplishments
- 2025 College of Arts & Sciences Teaching Innovation Grant (Internal PR)
- 2024 Summer Faculty Institute
- 2024 Lillian Lodge Kopenhaver Center for Advancement of Women in Communication
- 2024-2026 The Rapoport Foundation Grant on Examining Latinos’ Perceptions of Health Misinformation on Social Media
- 2024-2025 Page/Johnson Legacy Scholar Grant for Ethics Training
- 2022-2023 Page/Johnson Legacy Scholar Grant for Sustainability Communication
- 2020-2021 Page/Johnson Legacy Scholar Grant for Organizational Listening
- 2019 Climate Change Communications Fellow at the Institute for Advanced Sustainability Studies
- 2022 Page/Johnson Legacy Scholar Grant for Sustainability Communication
- 2020 Page/Johnson Legacy Scholar Grant for Organizational Listening
- 2020 Lillian Lodge Kopenhaver Center for Advancement of Women in Communication
- 2019 Climate Change Communications Fellow at the Institute for Advanced Sustainability Studies
Service
- 2024-present International Public Relations Research Conference (IPRRC) Advisory Board
- 2024- present Commission on Public Relations Education (CPRE) DEI Committee Chair
- 2024- present Faculty Senate
- 2024-present PRSA Central Texas Executive Board (Secretary)
- 2023-present PRSSA Co-Faculty Advisor
Background
- Assistant Professor of Public Relations, Boston University
- Vice President of Marketing & Communications, EarthX
- Hispanic Public Relations Director, The Power Group
- Marketing & Communications Officer, Catholic Charities of Dallas
- Senior Marketing & Communications Manager, Electronic Data Systems
- Internal Communications Manager, Public Strategies, Inc.
- Public Relations Manager, JCPenney
- Marketing & Communications Specialist, National Society of Hispanic M.B.A.
Year started at Baylor
- 2023
Courses
- Public Relations Writing
- Principles of Advertising & Public Relations
- Public Relations Campaigns
- Advertising and Public Relations Leadership
- Crisis & Issues Management
Interests & Hobbies
- Nature walks & hikes
- Yoga
- Traveling
- Classic films
My favorite thing about Baylor and teaching:
I love the welcoming environment and all the great opportunities to grow as a scholar, teacher, and servant leader in the community!