Majors, Minors & Secondary Majors

"I am grateful for the hands-on experience that ''Lariat TV New'’ offers. The program has allowed me to grow as a journalist and to prepare for my post-graduation future in broadcast journalism. I am surrounded by a fun and driven team of people who are passionate about creating content and informing the Baylor and Waco community." - Kennedy Dendy, 2019 Broadcast Journalism Student

Majors

Students in the Department of Journalism, Public Relations and New Media learn to communicate effectively, think strategically and tell stories that matter. Through hands-on coursework, internships and student media opportunities, students develop the skills and experience needed for careers in journalism, strategic communication, content creation, media production and related fields.

The department offers three majors that combine professional skills and practical experience:

Advertising and Public Relations prepares students to create strategic campaigns, build brands and engage audiences through writing, design, research and content creation.
Multimedia Journalism prepares students to gather, report and share stories across digital, broadcast and visual media platforms. Students may choose a track in Writing and Reporting, Broadcasting or Visual Media.
Sports Media prepares students to tell stories, build brands and connect with audiences in the dynamic world of sports. Students may choose a track in Advertising and Public Relations or Writing and Reporting.

Students complete a broad liberal arts education while gaining specialized skills that prepare them for a variety of communication careers. Degree plans and course requirements are available in Baylor's Undergraduate Catalog.

High-performing JPR&NM majors may also pursue the department’s accelerated master’s degree, allowing them to earn a bachelor’s and a master’s degree in five years. Students typically apply during their junior year and begin graduate coursework while completing their bachelor's degree. For more information about the accelerated BA/MA program or contact Dr. Marlene Neill, Graduate Program Director.

Minors

Students majoring in other disciplines can complement their studies with a minor from the Department of Journalism, Public Relations and New Media. Minors provide foundational knowledge and practical skills in communication, storytelling and media production.

The department offers minors in:

Each minor consists of 18 semester hours.

Secondary Majors

A secondary major allows students to add a second area of study to their bachelor's degree without completing all core requirements associated with a second degree program. Secondary majors provide an opportunity to broaden academic preparation and develop expertise in an additional communication field.

The department offers secondary majors in:

For more information about majors, minors or secondary majors, contact the undergraduate program director, Dr. Elizabeth Bates, at 254-710-1270.