Journalism, Public Relations & New Media
JPR&NM prepares students with the knowledge and skills needed to succeed in an industry in which content creation for various platforms is the key to success. Our five concentrations are News/Editorial, Public Relations, Advertising, Photojournalism and Broadcast Journalism.
All sequences require internships, a capstone portfolio that’s been critiqued by practitioners, and other forms of practical experience.
Our department also offers the American Studies program.
Advertising explores the theory and history of advertising as students develop skills in copywriting, design, research and management.
News/Editorial curriculum teaches students how to be marketable in multi-faceted media markets, including online, print and visual media.
Photojournalism offers majors the opportunity to explore the history, theory and context of photography while developing professional portfolios.
Public Relations, our most popular sequence, offers a broad-based curriculum and practical experiences to empower students with state-of-the-art skills in design, photography/videography, social media management/analytics, branding, image repair and strategic planning.
Broadcasting, our newest sequence, explores broadcasting from many perspectives, including production, digital/video media and storytelling.
Students work with our graduate program director to design learning to meet their goals. We offer both an International Journalism master’s degree that requires bilingual fluency for a global internship, as well as a traditional 36-hour research-intensive program that concludes with a major project or thesis.
Our traditional master’s program is designed to meet the needs of professionals wanting to enhance their skills as well as recent grads interested in pursuing academic career opportunities in higher education.
Our American Studies undergraduate and graduate programs are interdisciplinary and allow choices from a variety of courses aligned with students’ interests, professional goals and aspirations. Its curriculum examines social justice and other contemporary issues and offers intellectual stimulation from multiple academic disciplines, participation in exciting undergraduate research, stimulating conferences and faculty mentorship.
Baylor Student Media outlets offer hands-on experience in newspaper, digital media, magazine, yearbook and broadcast media.
The National Association of Black Journalists and the Public Relations Student Society of America, two student-led organizations, offer leadership opportunities for our majors. We appoint Student Ambassadors who participate in departmental and other activities with faculty. The program is what participants make of it—with ample room for growth and leadership development.
This fall, Leadership, Education and Development (LEAD) participants visited Baylor Journalism, Public Relations & New Media to learn more about job opportunities in the media industry.
Baylor Journalism, Public Relations & New Media is pleased to have Andrea Kosar, a Baylor JPR&NM alum and president/CEO of the Centex Hispanic Chamber of Commerce, as this year’s homecoming speaker.
The Baylor Department of Journalism, Public Relations & New Media (JPR&NM) is excited to partner with Hearne & Calvert ISDs and the Waco Central (TX) Chapter of The Links, Incorporated, for the Texas ACE Afterschool Program. The digital media program launched in September 2023.
Marlene Neill, Ph.D, APR, Fellow PRSA has been named one of seven senior research fellows through the Arthur W. Page Center for Integrity in Public Communication at Pennsylvania State University.