Journalism, Public Relations & New Media
JPR&NM prepares students with the knowledge and skills needed to succeed in an industry in which content creation for various platforms is the key to success. Our five concentrations are News/Editorial, Public Relations, Advertising, Photojournalism and Broadcast Journalism.
All sequences require internships, a capstone portfolio that’s been critiqued by practitioners, and other forms of practical experience.
Our department also offers the American Studies program.
Advertising explores the theory and history of advertising as students develop skills in copywriting, design, research and management.
News/Editorial curriculum teaches students how to be marketable in multi-faceted media markets, including online, print and visual media.
Photojournalism offers majors the opportunity to explore the history, theory and context of photography while developing professional portfolios.
Public Relations, our most popular sequence, offers a broad-based curriculum and practical experiences to empower students with state-of-the-art skills in design, photography/videography, social media management/analytics, branding, image repair and strategic planning.
Broadcasting, our newest sequence, explores broadcasting from many perspectives, including production, digital/video media and storytelling.
Students work with our graduate program director to design learning to meet their goals. We offer both an International Journalism master’s degree that requires bilingual fluency for a global internship, as well as a traditional 36-hour research-intensive program that concludes with a major project or thesis.
Our traditional master’s program is designed to meet the needs of professionals wanting to enhance their skills as well as recent grads interested in pursuing academic career opportunities in higher education.
In response to the increasing demand for online master's programs, our online master's degree in journalism has a concentration in PR and advertising with courses in leadership, research and creative skills necessary to succeed in the fields of advertising and public relations.
Our American Studies undergraduate and graduate programs are interdisciplinary and allow choices from a variety of courses aligned with students’ interests, professional goals and aspirations. Its curriculum examines social justice and other contemporary issues and offers intellectual stimulation from multiple academic disciplines, participation in exciting undergraduate research, stimulating conferences and faculty mentorship.
Baylor Student Media outlets offer hands-on experience in newspaper, digital media, magazine, yearbook and broadcast media.
The National Association of Black Journalists and the Public Relations Student Society of America, two student-led organizations, offer leadership opportunities for our majors. We appoint Student Ambassadors who participate in departmental and other activities with faculty. The program is what participants make of it—with ample room for growth and leadership development.
We are excited to present the spring 2022 Castellaw Connect newsletter.
Congratulations to Baylor JPR&NM alumnus Thomas Patrick Moran!!
Baylor journalism students will be able to select Broadcast Journalism as a degree plan starting in the fall of 2023.
WACO, Texas (May 22, 2022) – The final vote at the April 2022 Accrediting Council on Education in Journalism and Mass Communications Council meeting confirmed the reaccreditation of the Baylor Department of Journalism, Public Relations & New Media for the next six years.