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Journalism, Public Relations and New Media
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Journalism, Public Relations & New Media

JPR&NM prepares students with the knowledge and skills needed to succeed in an industry in which content creation for various platforms is the key to success. Our five concentrations are News/Editorial, Public Relations, Advertising, Photojournalism and Broadcast Journalism.

All sequences require internships, a capstone portfolio that’s been critiqued by practitioners, and other forms of practical experience.

Our department also offers the American Studies program.

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Advertising

Advertising explores the theory and history of advertising as students develop skills in copywriting, design, research and management.

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News Editorial

News/Editorial curriculum teaches students how to be marketable in multi-faceted media markets, including online, print and visual media.

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Photojournalism

Photojournalism offers majors the opportunity to explore the history, theory and context of photography while developing professional portfolios.

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Public Relations

Public Relations, our most popular sequence, offers a broad-based curriculum and practical experiences to empower students with state-of-the-art skills in design, photography/videography, social media management/analytics, branding, image repair and strategic planning.

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Broadcasting

Broadcasting, our newest sequence, explores broadcasting from many perspectives, including production, digital/video media and storytelling.

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Graduate Programs

Students work with our graduate program director to design learning to meet their goals. We offer both an International Journalism master’s degree that requires bilingual fluency for a global internship, as well as a traditional 36-hour research-intensive program that concludes with a major project or thesis.

In-Person MA

Our traditional master’s program is designed to meet the needs of professionals wanting to enhance their skills as well as recent grads interested in pursuing academic career opportunities in higher education.

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Opportunities

American Studies Options

Our American Studies undergraduate and graduate programs are interdisciplinary and allow choices from a variety of courses aligned with students’ interests, professional goals and aspirations. Its curriculum examines social justice and other contemporary issues and offers intellectual stimulation from multiple academic disciplines, participation in exciting undergraduate research, stimulating conferences and faculty mentorship.

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Baylor Student Media Outlets

Baylor Student Media outlets offer hands-on experience in newspaper, digital media, magazine, yearbook and broadcast media.

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Student Leadership Opportunities

The National Association of Black Journalists and the Public Relations Student Society of America, two student-led organizations, offer leadership opportunities for our majors. We appoint Student Ambassadors who participate in departmental and other activities with faculty. The program is what participants make of it—with ample room for growth and leadership development.

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News

More News
Dec. 6, 2022
Baylor Journalism Professor Accepted into Prestigious Arthur W. Page Society

Marlene Neill, Ph.D.,joins prominent organization for world’s leading communicators.  Marlene Neill, Ph.D., APR, associate professor and graduate program director in journalism, public relations and new media at Baylor University, has been accepted into the prestigious Arthur W. Page Society. The good news comes on the heels of Neill's recent win of PRSA's 2022 Outstanding Educator Award.

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Nov. 7, 2022
Baylor Journalism Professor Honored with PRSA's 2022 Outstanding Educator Award

 Marlene Neill, Ph.D., APR, associate professor and graduate program director in journalism, public relations and new media at Baylor University, will be presented with the Outstanding Educator Award by the Public Relations Society of America, the nation's leading professional organization serving the communications community, during PRSA's ICON 2022 conference Nov. 13-15 in Grapevine. 

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May 31, 2022
Baylor JPR&NM alumnus American Idol Contestant

Congratulations to Baylor JPR&NM alumnus Thomas Patrick Moran!!

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May 31, 2022
Chair’s Note Spring 2022 Baylor Journalism Public Relations & New Media

We are excited to present the spring 2022 Castellaw Connect newsletter. 

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Events

More Events
Apr
4
2023
Cafe Castellaw - PRSA
Apr
13
2023
PRSSA Meeting
Apr
21
2023
2023 Journalism Student Awards
May
4
2023
PRSSA Elections Meeting
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Where Are They Now?

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Kennedy Dendy

A reporter at Action News Jax in Jacksonville, Florida.

Flora Peir

An 18-year veteran of The New York Times News and now an Editor a The 19th.

Joe Holloway

With the real-estate investment and finance group in Hunton Andrews Kurth’s Houston office.

Journalism, Public Relations and New Media

Training the next generation of media professionals to communicate accurate, concise, and truthful content across media platforms.

Castellaw Communications Building
219 Baylor, 2nd Floor, Suite #261
Waco, TX 76706

One Bear Place #97353
Waco, TX 76798

(254) 710-3261
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