The Baylor Journalism, Public Relations & New Media department offers a sequence in advertising. Students who earn a degree in journalism with a specialization in advertising learn about the different aspects of a career in advertising, including creative careers such as copywriting and art direction and business careers in advertising media buying, planning and sales.
Many businesses use some type of advertising specialist to promote their products. Advertising specialists use a wide variety of marketing techniques and media, including publications, television, internet and radio. Advertising majors can find jobs that focus on sales, marketing or creative design.
Employers typically prefer a bachelor's degree in advertising and some previous sales or marketing experience (www.bls.gov). Knowing the principles and methods of sales and marketing strategies is beneficial for advertising sales agent candidates. Because advertising sales agents frequently meet with clients and potential customers, a professional and pleasant appearance is preferred among advertising employers. Updated knowledge and experience with various media platforms, including social media, is beneficial for advertising sales agents. Relevant coursework in an advertising major for those interested in a job in sales includes communication, promotional planning, account management and strategic marketing. Source: https://study.com/articles/Careers_for_Advertising_Majors_Job_Options_and_Requirements.html
Number of hours/units required for graduation:
The Bachelor of Arts degree in Journalism (JPR&NM) requires a minimum of 124 credit hours
Number of hours/units required for a major/degree:
33 semester hours
Core Courses for ALL Students in the JPR&NM Program:
JOU 2303 Reporting and Writing for Media
JOU 3325 Editing
JOU 4380 Law and Ethics of Journalism
Courses in track/sequence that all students in track/sequence must take: Degree emphasis (Provide number of credits earned.)
All courses are 3 credit hours.
Sequence III: Advertising
JOU (3320 or 3367) Advertising Procedures, or Principles of Advertising and Public Relations
JOU 3321 Advertising Copywriting
JOU 3369 Media Design
JOU (3374 or 3375 or 3389) Public Relations Writing, or Advanced Reporting and Writing, or Magazine and Feature Writing
JOU 4315 Strategic Communication Research
JOU 4320 Advertising Management