New Journalism, Public Relations & New Media Advisory Board Members

We are excited to welcome three new board members who are active in the community and corporate America. The alumni are eager to help share their ideas for improving our department. 

• Jill Petri is a senior vice president at Frost Bank. In her current role as the Fair and Responsible Banking Commercial Development Manager, she works with commercial and credit leadership to develop programs and facilitate re-engineering processes that support Frost Bank’s mission of improving all people’s lives in all the communities It serves. Petri began her career at Frost in 1994 and has worked in several areas, including marketing, staff development, research, and strategy. Petri graduated from Baylor University in 1990 with a B.A. in Journalism. A former newspaper reporter at the Waco Tribune-Herald, she continues to write for online publications about parenting and life as the wife of a high school coach. She also writes a weekly newsletter on her Substack, “Fourth Part of the Day.”
• Amber White Tierce has over 25 years of public affairs experience, leading industry-recognized communications, advocacy, and marketing campaigns while empowering and mentoring high-performing teams. In her current role, she advances Chevron’s presence in the Greater Houston area through local government/business engagement, sports partnerships, social investment, and communications. Throughout her career at Chevron, Tierce has held various positions in regulatory advocacy, issues management, and strategic communications. Before joining Chevron, she served as Vice President at Fleishman-Hillard International Communications, leading communications and sports marketing campaigns for top brands and Fortune 100 companies.
• Caroline Yablon is a social media strategist, storyteller, and content creator based in Dallas. She graduated from Baylor University in 2020 with a B.A. in Journalism, concentrating in Public Relations and minoring in Marketing. She was a reporter and copy editor for the Baylor Lariat in college. One of her favorite stories covered the life of Jess Cagle, former editor-in-chief of People Magazine and a Baylor alumnus. Additionally, she gained hands-on experience as an editorial and social media intern for the Wacoan Magazine.