Dr. Alec Tefertiller

Assistant Professor

Courses

Degrees

Ph.D. in Media Studies, University of Oregon (2017)
Master of Arts in Communication - Mass Communication Studies, University of Houston (2014)
Bachelor of Fine Arts in Motion Picture, Television, and Recording Arts, Florida State University (2000)

Year Started at Baylor

Background

Web design and marketing professional specializing in web-based marketing strategy, graphic design, web design, copywriting, SEO, and web advertising
Media production professional focused on web commercials, promotional videos, and corporate video productions
Director of Technology for web-based school fundraising start-up
Media and Resource Coordinator for nationwide college ministry

Accomplishments

Chair of Midwinter Committee for AEJMC's Mass Communication & Society Division (2019-2020)
Top Paper Awards: SWECJMC Symposium (Top Six, 2019); AEJMC Media Management, Economics, and Entrepreneurship Division (First Place, 2019); BEA Interactive Media & Emerging Technologies Division (First Place - Debut, 2018); AEJMC Graduate Student Interest Group (Guido Stempel Award, 2016); AEJMC Public Relations Division (First Place - Teaching, 2016); AEJMC Mass Communication & Society Division (Second Place - Faculty, 2016)
Top Abstract Awards: AEJMC Midwinter - Communication Technology Division (2019); AEJMC Midwinter – Media Management, Economics & Entrepreneurship Division (2019)
Peer Review of Teaching Fellow, Kansas State University (2018)
Kappa Tau Alpha Top Scholar Award, University of Oregon (2017)

Research Interests

New media technology, streaming media, social media, media audiences, digital advertising, entertainment media

Recent Publications

Tefertiller, A.C. & Sheehan, K.B. (2020). Innovativeness, interactivity, and the adoption of streaming television. Southwestern Mass Communication Journal, 35(2), 17-27.
Tefertiller, A.C., Maxwell, L.C., & Morris, D.L. (2020). Social media goes to the movies: Fear of missing out, social capital, and social motivations of cinema attendance. Mass Communication & Society, 23(3), 378-399.
Tefertiller, A. & Sheehan, K. (2019). TV in the streaming age: Motivations, behaviors, and satisfaction of post-network television. Journal of Broadcasting & Electronic Media, 63(4), 595-616.
Maxwell, L.C. & Tefertiller, A.C. (2019). Watching is the new reading: Comparing the outcomes of popular books, TV shows, and video games. First Monday, 24(8).
Tefertiller, A.C. (2018). Like us on Facebook: Social capital, opinion leadership, and social media word-of-mouth for promoting cultural goods. Journal of Social Media in Society, 7(2), 274-296.
Tefertiller, A.C. & Maxwell, L.C. (2018). Depression, emotional states, and the experience of binge-watching narrative television. Atlantic Journal of Communication, 26(5), 278-290.
Tefertiller, A. (2018). Media substitution in cable cord-cutting: The adoption of webstreaming television. Journal of Broadcasting & Electronic Media, 62(3), 390-407.
Curtin, P., Russial, J., & Tefertiller, A.C. (2018). Reviewers’ perception of the peer review process in journalism and mass communication. Journalism & Mass Communication Quarterly, 95(1), 278-299.

Interests & Hobbies

Favorite Thing about Teaching

“There’s nothing better than helping students realize they are capable of producing creative, engaging, and inspiring work.”

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