Opportunities for Experiential Learning in JPR&NM
Abbey Ferguson was recognized for her research presented at URSA Scholars Day.
Baylor JPR&NM faculty members are deeply committed to promoting academic excellence and supporting student growth and development. They achieve this through innovative research, internships, and hands-on experiential learning opportunities tailored for both undergraduate and graduate students.
Engagement in intensive coursework, diverse internships, and research projects—along with fostering cross-cultural understanding—enables students to develop the skills and knowledge necessary for success in the job market.
These experiences are further enriched by courses centered on client-based projects, providing students with numerous practical opportunities. This balanced approach creates a dynamic academic environment where students are motivated to present their work at conferences, collaborate with clients, and participate in various scholarly activities.
According to Professor Kim Patterson, a lecturer who teaches the Advanced Public Relations course, internships are essential for developing students' marketable skills holistically.
"Students learn skills and strategies in the classroom and then apply that knowledge in real-world settings. They gain valuable insights from supervisors who invest personally in their growth," she said.
Patterson added, "This experience can be transformative. I have seen students discover their true passions through internships, often leading them to completely change their career paths from what they initially envisioned. Witnessing this growth and their enthusiasm for the field is truly gratifying."
Similarly, Dr. Liz Bates, an assistant professor, emphasizes the advantages of internships, stating that they provide our students with opportunities to develop real-world skills while expanding their professional networks.
"Students develop a deeper appreciation for the impact of their work, particularly when they witness how their contributions support local small businesses and organizations," she said. "It’s rewarding to realize that their efforts genuinely make a difference."
Additionally, students can earn course credits for internships across any of the department’s five focus areas, which include classes emphasizing community engagement, research, and collaborative projects. These courses incorporate theoretical frameworks, case studies, and practical applications to prepare students for thoughtful and responsible participation in media industries.
Classes such as Media Literacy in a Democratic Society, Gender, Race & Media, and Law and Ethics of Journalism cover essential topics that improve students' research, writing, and critical thinking skills. These courses provide students with both theoretical knowledge and practical skills regarding the influence of media on public opinion, gender and racial representation, and ethical issues in journalism.
"Through both theoretical study and practical experience, our graduates are well-prepared to handle the challenges of today’s workforce," Mia Moody, professor and JPR&NM chair, said. "Our department's comprehensive approach—combining research, experiential learning, and interdisciplinary coursework—equips students to succeed professionally while fostering essential cross-cultural perspectives."
